Avant / Film / July 2014 / Sound / Video Art / Visual Arts

99 Music Videos Project Launch

16th July, Rob Roy Sports Bar, Cook St. Cork, 6-8pm, Free.

99 music videos DVD 01 copy 4

 

James Mc Cann is a Cork based artist and Royal College of Art graduate. His work is usually Sculpture, Video, or Performance based. His most recent work 99 Music Videos, is an ambitious project containing 99 separate films.

The 99 Music Videos Project will be launched as part of the Avant 2014, in the Rob Roy Sports Bar. Full use will be made of the venue’s multiple screens. Art is taking over the sportspace. A limited edition of 99 Music Videos DVDS will be available for sale on the night.

“I am also interested in the idea of the compulsive artist/maker as allegorical construct, and that as an artist I am endlessly re-incarnating and re-appropriating what is essentially one unknown object.

99 Music Videos is a project I have been working on for the last 2 years. The title is an appropriation of a utilitarian term, which has developed its own history and cultural identity. The number 99 was chosen because it is the largest double digit number. Similarly to the words ‘Music Video’, 99 is a number which has developed its own poetics (through ice creams, Nena, and Jay Z) while still retaining a utilitarian sense of units and of production.

This duality between utilitarianism and poetics is a theme that underlines the project as a whole. It’s origins were a pragmatic way of generating of work without a studio and utilizing non sequiturs and half formed ideas. Conversely, I have also been thinking about Walter Benjamin’s writings on the fragment and ideas as constellation. A constellation as something which has a unique collective identity which only exists as the sum of all its parts.

The Videos are all between 20sec and 2mins long, all original content and all new work. The goal of the project the project has always been to release a DVD.”

Review of a recent McCann show: http://enclavereview.files.wordpress.com/2014/03/hayden-mccann.pdf

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